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Research papers

Made in Asia

Many experienced companies realize that Asia is not one market but rather consists of multiple markets. However, while companies focus on tailoring products and brands for local consumers, they are overlooking an important fact in understanding...

Catalogue: Asia Pacific 2006
Authors: Giana Eckhardt, Sunny Hahn, Myoungwha Choi
Company: McKinsey & Company
March 19, 2006
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Citation

Eckhardt, Hahn and Choi (2006a, March 19). Made in Asia. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/made-in-asia


Research papers

Tomorrow is a new consumer!

The world is looking intensely at Asia today, as it moves rapidly towards becoming not only the world's largest producer and consumer, but also the largest productive workforce. Marketers and policy makers everywhere are keen to know how to exploit...

Catalogue: Asia Pacific 2006
Authors: Sangeeta Gupta, Smita Bhosale
Company: Nielsen
March 19, 2006
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Citation

Gupta and Bhosale (2006a, March 19). Tomorrow is a new consumer!. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/tomorrow-is-a-new-consumer-


Research papers

The shift to on-line research

This presentation sets out benefits and disadvantages of online as a research methodology. Rigorous processes and quality controls are necessary in setting up good online research. Clients need reliable and representative sample frames to work with...

Catalogue: Asia Pacific 2006
Authors: Brian Fine, Steven Davies, Jim Alexander
Company: AMR
March 19, 2006
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Citation

Fine, Davies and Alexander (2006a, March 19). The shift to on-line research. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/the-shift-to-on-line-research